Laws granting rights to people in polyamorous relationships are being recognized in more cities. Written By Valeriya Safronova with contributions from Rebecca Alvarez Story.

Rebecca Alvarez has always had an entrepreneurial spirit. As a child, she’d take books from the library in her home and pitch them to her cousins to check out for the mere price of 25 cents apiece. That spirit followed her into adulthood through the founding of Bloomi, a comprehensive sexual-wellness space she launched as an antidote to the abstinence-only education she received throughout her schooling.

Sexologist and Bloomi founder Rebecca Alvarez Story spoke with E! News about sex and intimacy, telling us, “When we normalize it for ourselves, then our body craves it.”

In March, Rebecca Alvarez Story made history by becoming the first Latina founder to launch in the sexual wellness aisle at Target, both IRL and online.

“Many of us grew up in households where there was no conversation around sex and intimacy and learned that was the norm; however, we’re seeing that younger generations want to have these conversations and are looking for outlets where they can be open about their thoughts.”

“By normalizing conversations around sex and wellness I hope other women, especially other women of color like myself, can feel empowered to embrace their sexuality and make informed decisions for their bodies,” she’d previously shared with Forbes. “It’s important that we talk about sex, because it’s a big part of our overall physical and emotional well-being.”